Mac Miller - Party on 5th Ave


Mac Miller is a American rapper who's success has spiralled, he went from online mix tapes to producing his own album. This song / video comes from his album Blue Slide Park and it was directed by Ian Wolfsong

Mise-en-Scene	Camera Angles
What lighting is being used? The lighting used is light but not to harsh, it is almost a weak sepia effect. The use of this makes the video look amateur and with a vintage feel.	What angles are being used? What effect does this have? Direct address to the audience – why sing directly to the viewer? Several different angles were used to help create the sense of scenes finishing and starting. Directly singing to the audience makes it feel more personal and in this situation increases the audiences humour.
Do the make-up and costumes also contribute to make a convincing product? The costume and make up used created a humorous effect which the video was aiming for, it was professionally done and quite realistic.	What movement is used? Does this disorient? Is that the preferred outcome? How can movement contribute to the type of music? A section of the video includes darkness where only the mid shot of a light outline of a man dancing can be seen, this shows different movement of the characters involved.
What locations are being used? Why do they do this? A local neighbourhood and an abandoned warehouse was used, the use of the normal neighbour hood made it more humorous and was cleverly done. The use of the abandoned warehouse in which they host a party in was also funny as it takes a youth stereotype and twists it.	Distances: are they varied? What difference does a close up have compared to a medium? What are they designed to capture? A close up is used to to see expression whereas a medium allows and insight into what is going on around the character to. A close up is more personal to the audience compared to a medium.
Do they use the instruments needed to make the music for that genre? Why would they include/omit them? No instruments were used.
Editing	Sound
Transitions: How are these being used? What effect do fades and white/black cuts have? The whole video consists of quick cuts which particularly happen in the section where Mac begins to rap, this helps to build up momentum for the video to reach its highest beats and the action to begin.	Synchronous editing (matching to the beat) being used? Why include elements of sound to match specifically with visuals? What impact does this have? There is synchronous editing at the start as the fast cuts seem to be matching the current beat, however this is the only synchronous editing throughout the video.
How are the narratives arranged? Is cross cutting used throughout to indicate a parallel storyline? Do jump cuts make it confusing? Some of the cuts cut out action happening, this makes it confusing however you do get to see the characters expressions and then back to the after effect.
What effects are used? How do these contribute to your understanding and feeling towards the artist? Slow motion is used to empathise humour especially when the older men are walking, this is to enhance their already slow movements and also in the comedy parts when one of the men fall over.

In my piece I'd like to include the synchronous editing Mac presents at the start of the video, but also the feel good comedy and irrelevance to the song that Party on 5th Ave presents