Friday, 13 July 2012

Katy Perry - Last Friday Night (T.G.I.F)

Katy Perry is a female popstar who's had a number of number ones. Last Friday night was released in June 2011 and was produced by Dr Luke and Max Martin. The videos inspiration came from American highschool parties, where the nerd can be transformed into the life and sole of the party. 


Mise-en-Scene
Camera Angles
What lighting is being used? Bright lights are being used but also includes flashing lights to suggest a party going on.
What angles are being used? What effect does this have? Direct address to the audience – why sing directly to the viewer? There are close ups of the singer singing directly to the audience to entice them and make it personal. High angles are used to get to grips on the scale of the party and the after effects.


Do the make-up and costumes also contribute to make a convincing product? The transformation of Katy Perry fits the video perfectly and all the characters costumes involved fit the conventions well.
What movement is used? Does this disorient? Is that the preferred outcome? How can movement contribute to the type of music? Dancing, running and skipping is included, this is more of a fun attitude and the audience can observe the joyfulness of the teens.


What locations are being used? Why do they do this? An American house is used for filming and also the garden, this is to fit usual American house parties and so the mess can be viewed well.
Distances: are they varied? What difference does a close up have compared to a medium? What are they designed to capture? Lots of different distances are included, a close up is personal compared to the medium observant shots.


Do they use the instruments needed to make the music for that genre? Why would they include/omit them? At 3:40 there is a saxophone being played and the teenagers are dancing to that, also music is played throughout which they are dancing too.

Editing
Sound
Transitions: How are these being used? What effect do fades and white/black cuts have? They cut from action to Katy singing directly at the audience. They also cut to different sections of the party and the two different Katy’s.
Synchronous editing (matching to the beat) being used? Why include elements of sound to match specifically with visuals? What impact does this have? Dancing is done to match the beat and also some cuts towards the end, matching sound and visuals build up tempo and atmosphere.


How are the narratives arranged? Is cross cutting used throughout to indicate a parallel storyline? Do jump cuts make it confusing? It is a flashback so cross cutting is used in the beginning and end, it isn’t confusing though as you see the result of the mess in the first section.
Interruptions in the song: are there elements added to build on the narrative of the video, rather than the song? Don’t be afraid to do this in your own work? 3:32-3:50 has no lyrics just music where dancing takes place, this empathises the nature of a party.


What effects are used? How do these contribute to your understanding and feeling towards the artist? Slow motion, it is also present in the way of a short movie which shows of Katy Perry’s quirky nature.

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