Friday, 23 November 2012

Marketing our Product





Now that our music videos are complete, we are working on how to advertise them and the ancillary products to follow. We have to create a Digipak to hold the CD and a poster to advertise the release. Our teacher has given us a brief to stick to and to help stimulate our products

  You are required to produce a digipak that will contain a CD and a DVD of the band whose song you have made a video for.

  You can make a 4 panel or 6 panel digipak

  All images and artwork should be your own

  You only have to submit an electronic version of the digipak

  You can get up to 10 marks for your digipak

  You can submit a group or individual digipak

  You should look at examples of album artwork from the band/artist whose song you are using and also examples from other bands/artists in the same genre

  Your plans should include drafts and sketches of designs

  Your plans should detail when, where and how you will capture your images

  Your plans should include detailed examples from real products to support the choices you have made

  You should think carefully about how your digipak will work alongside your advert and in support of your music video

Here is some inspiration:








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