Conventions

How do conventions help and hinder you as a producer of media?

Institution:
Andy C's label is Ram Records, Ram Records is an independant label set up by Andy C, speciallising in drum and bass music. It has now spiralled into a multi award winning company mainly from the music it produces and its producer.


Artists:

Andy C is an English DJ and producer, speciallising in Drum and Bass. He features at major club nights and festivals all over the world and is known as one of the top 100 DJ's from 2010 onwards. He specialises in fast mixing and remixing of popular drum and bass songs. 


Major Lazer real name Diplo is an English DJ and producer, featured highly in the dubstep and rave scene. He features and includes many famous artists such as Afrojack in his pieces.  He is now beginning to start a new genre of reggae featuring Snoop Dogg. 


Form:

Andy C doesn't create music videos for his remixes, instead he features himself DJ-ing and creating the new mix. The videos are all fast cuts and usually include people dancing along to the remix. 

Major Lazer however creates music videos to go along side his hits. They usually don't have a specific storyline instead feature people dancing in different locations, the song we have chosen to do the video features people dancing on the beach. 



Style

The style we have chosen is 'Remix' this means another producer or artist has altered the song and either changed the beats and the tempo or they have slowed it right down. Pop songs can be turned into dub step tunes by changing the tempo and including a drop in the beats. There are usually not professional videos made for remixed songs but usually the artist featuring in the video. 


Which of the conventions of the following have you included in your video?

As our song is a remix we are going to follow the no storyline idea and just have chaos erupt when the drop occurs. However we cannot DJ so we can't include that in our video instead we will take aspects from our other DJ Major Lazer and include people dancing and having a good time to match the feel good song. We are also fitting our Institution as the song is drum and bass.